Naming & Identity

Your company logo says a lot about who you are. It should establish an image that triggers an immediate relationship and positive recognition of your organization as well as its products and services.

The Process

  1. Logo creation involves consultation with business leaders and employees. The typical process involves an understanding of the vision of the company as well as an understanding of the values that are behind the organizations existence. This is then translated to an image or series of images that the leader has in their mind, from this a set of concepts are created.
  2. The first set of concepts(2 unless otherwise ordered) are designed and displayed for approval or modification
  3. From these treatments a final path is chosen and pursued for completion

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